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Braze

CRM

Braze is a customer engagement platform that helps brands deliver personalized, cross-channel messaging to build stronger relationships and drive customer loyalty.

LocationNew York
Employees1000+ employees

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Braze is a comprehensive customer engagement platform designed to help brands create, automate, and optimize personalized customer experiences across multiple channels, including mobile, email, web, and in-app messaging. By unifying customer data in real time, Braze enables marketers to deliver relevant, context-driven communications that increase retention and lifetime value. The platform supports segmentation, campaign orchestration, and A/B testing to help businesses refine engagement strategies. Braze integrates easily with existing data and analytics tools, offering a scalable solution for enterprises seeking to deepen customer relationships and improve marketing effectiveness.

Key Features:

  • Enables personalized, cross-channel messaging based on real-time customer data.

  • Automates campaigns and journeys with advanced segmentation and triggers.

  • Provides in-depth analytics and A/B testing to optimize engagement.

  • Integrates seamlessly with major data, analytics, and martech ecosystems.

  • Supports mobile, web, email, and in-app messaging from a unified interface.

  • Enhances retention and lifetime value through context-aware interactions.

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